"In September last year, the city's populist right-wing mayor, Gilberto Kassab, passed the so-called Clean City laws. Fed up with the "visual pollution" caused by the city's 8,000 billboard sites, many of them erected illegally, Kassab proposed a law banning all outdoor advertising. The skyscraper-sized hoardings that lined the city's streets would be wiped away at a stroke. And it was not just billboards that attracted his wrath: all forms of outdoor advertising were to be prohibited, including ads on taxis, on buses—even shopfronts were to be restricted, their signs limited to 1.5 metres for every 10 metres of frontage. "It is hard in a city of 11 million people to find enough equipment and personnel to determine what is and isn't legal," reasoned Kassab, "so we have decided to go all the way."
Photographer Tony De Marco has been documenting the cities signs, or lack of signs i guess,
here's a link to a flickr set of his and a link to the complete article in Business Week.
http://www.businessweek.com/innovate/content/jun2007/id20070618_505580.htm
http://www.flickr.com/photos/tonydemarco/sets/72157600075508212/
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